TechInnovate Solutions

B2B SaaS

TechInnovate Solutions had low engagement on their company page and inconsistent employee LinkedIn activity, resulting in missed lead generation opportunities and difficulty standing out in the competitive B2B SaaS market.


Our Approach

Corporate LinkedIn Audit

We analyzed their company page, employee profiles, and current LinkedIn strategy to identify gaps and opportunities.

Integrated Strategy Development

We created a unified approach that aligned company page content with employee advocacy efforts.

Company Page Optimization

We completely restructured their company page to showcase their solutions, culture, and expertise effectively.

Employee Advocacy Program

We developed a systematic approach to empower employees to share authentic insights and company content.

Implementation

Our implementation focused on creating a cohesive LinkedIn presence across the company page and employee profiles. We optimized the company page with compelling visuals, detailed service descriptions, and showcase pages for key solutions. We developed a content calendar that balanced product information, thought leadership, and company culture. For employees, we created an advocacy program with easy-to-share content, personalization guidelines, and a gamified system that recognized active participants. We also provided training sessions to help team members optimize their profiles and engage effectively.

Result

Company page followers increased by 170% in 4 months
Content engagement rose by 215% through coordinated employee sharing
Sales team reported 22 new qualified leads directly attributed to LinkedIn
Employee profiles showing up in 45% more relevant searches
Reduced cost-per-lead by 35% compared to paid advertising channels


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Ready to achieve similar results?

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