TechInnovate Solutions
B2B SaaS
TechInnovate Solutions had low engagement on their company page and inconsistent employee LinkedIn activity, resulting in missed lead generation opportunities and difficulty standing out in the competitive B2B SaaS market.
Our Approach

Corporate LinkedIn Audit
We analyzed their company page, employee profiles, and current LinkedIn strategy to identify gaps and opportunities.

Integrated Strategy Development
We created a unified approach that aligned company page content with employee advocacy efforts.

Company Page Optimization
We completely restructured their company page to showcase their solutions, culture, and expertise effectively.

Employee Advocacy Program
We developed a systematic approach to empower employees to share authentic insights and company content.
Implementation
Our implementation focused on creating a cohesive LinkedIn presence across the company page and employee profiles. We optimized the company page with compelling visuals, detailed service descriptions, and showcase pages for key solutions. We developed a content calendar that balanced product information, thought leadership, and company culture. For employees, we created an advocacy program with easy-to-share content, personalization guidelines, and a gamified system that recognized active participants. We also provided training sessions to help team members optimize their profiles and engage effectively.
Result
Related Service
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