What Are LinkedIn Marketing Services? Tools, Pricing & Myths Busted
Once you’ve understood LinkedIn’s potential as a marketing platform (as discussed in last blog Is LinkedIn Marketing Worth It in 2025?), it’s time to explore the tools and services that can help you succeed. Whether you’re running a small business, managing a personal brand, or working in a marketing agency, LinkedIn offers a wide range of features that can be leveraged for growth both by individuals and marketing professionals.
Let’s unpack what LinkedIn marketing services really mean, what they cost, and how to decide which ones you need.
3.1 What is the Meaning of LinkedIn Marketing Services?
LinkedIn marketing services refer to both the in-platform tools provided by LinkedIn and third-party or freelance services that help manage your LinkedIn strategy. These services may include:
- Creating and optimizing personal or business profiles
- Running LinkedIn Ads and retargeting campaigns
- Developing content strategies tailored to LinkedIn’s tone and audience
- Tracking analytics to measure performance and refine approach
These services can be managed in-house, outsourced to a LinkedIn expert, or handled by agencies specializing in social media marketing.
3.2 What is “Providing Services” in LinkedIn?
LinkedIn’s “Open for Business” feature allows professionals and freelancers to list their services directly on their profile-essentially creating a mini storefront visible to potential clients.
Benefits of this feature include:
- Being searchable in the LinkedIn Services Marketplace
- Receiving direct client inquiries via your profile
- Displaying reviews and ratings to build credibility
This is especially valuable for consultants, designers, marketers, and other service-based professionals growing organically.
3.3 Is LinkedIn Marketing Expensive?
Let’s break it down:
- Organic marketing: Free (posting, engaging, building a network)
- LinkedIn Premium: ₹1,500+/month
- Sales Navigator: ₹5,000-₹7,000+/month
- LinkedIn Ads: ₹200-₹500+ per click (depending on targeting)
Yes, it’s more costly per click than platforms like Facebook, but you’re paying for precision targeting and higher-quality leads.
Tip: Begin with organic content marketing. Scale to paid campaigns only after refining your messaging and audience engagement strategy.
3.4 What is the 95–5 Rule in LinkedIn?
This golden B2B principle says:
- Only 5% of your audience is actively looking to buy right now
- 95% are not ready yet
So don’t just sell nurture your network by offering value through:
- Thought leadership posts
- Behind-the-scenes stories
- Industry insights and trends
- Comment based discussions and engagement
Staying top of mind ensures that when they are ready, they think of you first.
3.5 What is the Role of Marketing Services?
Whether you’re a solo creator or a company, marketing services help by:
- Structuring your efforts into a long-term strategy
- Maintaining consistency across posts and campaigns
- Analyzing performance to guide smart decisions
- Scaling outreach without burning out
These services transform your efforts from random posting into a focused, results-driven system.
3.6 What are the 7 P’s of Service Marketing?
These foundational marketing principles apply directly to LinkedIn-based marketing strategies:
- Product: Your offering (e.g., consulting, design, software)
- Price: Hourly, project-based, or packaged pricing
- Place: Channels like LinkedIn, website, email
- Promotion: Posts, ads, referrals, DMs
- People: Your team, collaborators, testimonials
- Process: Onboarding, delivery methods, communication
- Physical Evidence: Reviews, case studies, visual portfolios
LinkedIn supports all these elements through profiles, content, ads, groups, and analytics dashboards.
What’s Next?
Wondering if LinkedIn marketing is a good fit for your small business or product-based brand?
In next blog
Can I Use LinkedIn for Marketing? A Guide for Small Businesses & Product Sellers
we explore real-world use cases showing how solo founders and small teams achieve big results without blowing the budget.
